Smart Program
HOW IT WORKS
Timing: October 2011 in Boulder, Colorado.
Placement: Send us enough product for three weeks. With the help of our team and with your expert guidance, editors will preview Green House products on their terms: no boundaries, no time constraints, no distractions. All with the purpose of driving significant coverage.
Exclusivity: Once you reserve your spot with a 50% deposit, we’ll close your product category to all industry competitors. Exclusive product placement at the Green House is awarded on a first come first serve basis.
Media Relations: Our PR pros will work with you to ensure that messaging is dead-on, and that we follow up with media to secure coverage on your behalf.
PR Agencies Welcome: The Green House team at CBC will work with your existing PR professionals to ensure proper messaging and appropriate materials are delivered. Company representation is welcome at the Green House. However, we do honor a “pitch-free zone” in favor of real interactions with editors. If you or your PR team decides not to attend, CBC will introduce your product through brand appropriate activities and service any requests on site.
Sponsorship Fees: Range from $5,000 to $45,000.
WHAT YOU GET
- More than 20 top editors from respected publications at the Boulder Green House
- Participation in the New York City Green House; networking and exposure to 8 additional editors
- Itinerary of customized activities to test your product in real-life indoor/outdoor settings
- Exclusivity in each product category; no industry competitors
- Onsite company representation and media networking
- Editor database and feedback
- Editor follow up conducted by the CBC team
- ROI materials for distribution throughout your company (editor feedback forms, photo disc, recap video)
