Smart Research

In addition to showcasing host companies, the Green House will also share in-depth national research study on what “green” really means to today’s consumers.

Consumer segmentation and deep knowledge in Smart Living built around action, not just intention.

IQ: test consumer understanding of key sustainability messages

• Where does your power come from?
• What does organic mean?
• What does natural mean?

Clash of Cultures
Ethnographic insights from unsustainable communities compared to sustainable communities

• What are the big differences?
• Is it cultural, socio economic, or something else?
• Messaging sustainability—Conjoint insights on what works, what doesn’t
• Fear, faith, logic, education